The Dos and Don’ts of FMCG Packaging Design

Why Packaging Design Matters

As an FMCG company, your packaging design is one of the most important elements of your brand identity. It’s the first thing consumers see when they encounter your product, and it can make or break their decision to buy.

Given the importance of packaging design, it’s essential to get it right. In this post, we’ll explore some dos and don’ts of FMCG packaging design to help you create packaging that stands out on the shelf.

The Dos of FMCG Packaging Design

Do make it eye-catching. Your packaging should grab consumers’ attention and make them want to pick it up.

Do make it informative. Your packaging should clearly communicate what your product is, what it does, and why consumers should choose it.

Do make it consistent. Your packaging should be consistent with your brand identity and other marketing materials.

The Don’ts of FMCG Packaging Design

Don’t make it confusing. Consumers should be able to understand what your product is and what it does just by looking at your packaging.

Don’t make it boring. Your packaging should stand out on the shelf – if it looks like every other product in its category, consumers are less likely to notice it.

Don’t make it misleading. Your packaging should accurately represent your product and its benefits – if consumers feel like they’ve been misled, they’re less likely to buy from you again.